nos·tal·gia
/näˈstaljə,nəˈstaljə/
noun
A sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.
“I was overcome with acute nostalgia for my high school days.”
Everyone loves the warm, fuzzy feeling of nostalgia. We all long for the simplicity of days gone by — those unforgettable family vacations, childhood friends, the movies we watched, the shows we loved, the music that shaped us, and the headlines that defined an era. Nostalgia is a way of reconnecting with the past, and at BLVDdesign.store, that connection is woven into every design.
As a graphic designer, I wanted to capture the essence of the ’70s, ’80s, ’90s, and beyond by bringing back the cultural icons, styles, and moments that shaped generations — all through wearable art. That idea became the foundation for BLVDdesign: a celebration of pop culture and personal history, expressed through T-shirts, sweatshirts, and hoodies.
BLVDdesign.store began in early 2021, not as a business, but as a creative experiment. I’d just bought my first digital drawing tablet — I had never used one before. I started doodling the things I remembered from my childhood: old movies, comic books, local quirks, and vintage logos. I printed a few designs on T-shirts for friends and family, and the feedback was overwhelmingly positive. What began as a fun portfolio project quickly turned into a storefront. Today, BLVDdesign.store is my way of paying tribute to the good ol’ days — one design at a time.
Each design is printed on high-quality, comfortable apparel made to last — just like the memories that inspired them.
Browse the shop, find your memory, and wear your story. Check out what’s new.
Kwong Chung
Owner/Founder
BLVDdesign.store